Bachelor of Marketing Management:

in Business Administration

There are so many educational institutes to consider, but GIFS is the one you need to choose.

The Graduate Institute of Financial Sciences has a longstanding reputation of providing quality education that is accredited and designed to enable you to be competitive in the global job market. Our qualifications allow you to standout from peers who’re competing for jobs because you will have learned soft skills as well as the hard skills required to perform your duties.


Marketing Management opens up a field of employment opportunities

Unemployment figures are concerning so you need to choose a course that’s going to allow you to be competitive in the job market. Marketing Management is a multi-faceted course. It is the science or study of consumer behaviour and looks at how organisations can add value to their offerings through a set of activities. It covers fields including research, business management, advertising, sales, and branding.


CHE-accredited, FSCA approved, NQF-7, 3-Year online degree

Katapult Business School (KBS), in partnership with the Graduate Institute of Financial Sciences, is an accredited private higher education institution. KBS has designed the BMM (BA) degree which is listed with the South African Qualifications Authority (SAQA Qualification Code 111067), quality-assured by the Council of Higher Education (CHE), and approved by the Financial Sector Conduct Authority (FSCA).


The degree is practical to leave you with skills to help you get a job

The BMM (BA) degree is an all-round qualification so you won’t need to study further to have a solid knowledge base in the fields of business and marketing management.

It focuses on making you more:

  • Analytical: having the ability to deconstruct information into smaller categories and draw conclusions.  These skills build critical thinking, logical reasoning, data analysis and communication that are essential for success in the workplace.
  • Able to apply what you learn: The degree focuses on practical learning so you will be taught how to apply the knowledge and skills you will learn through various interactive experiences.

While you will learn the principles of the relevant fields, it is more important that you know how to apply them. From your first year you will be involved in group work, projects and field assignments. Your learning will be interactive and aimed at making you work-ready but more importantly employable anywhere in the world.


Bespoke learning where we consider how you prefer to learn

You are unique so you’ll obviously bring your personal strengths, perspective, and contribution to the classroom.  We encourage students to question the content, each other and even their facilitators. Each moment in class is designed to ensure there’s learning from the coursework, the facilitator and fellow students.

We’re bringing you an offering that’s progressive and allows you to develop practical and analytical skills. You will learn how to think out the box and use the theory that you learn. With us, you get personalised attention. We offer you a comprehensive qualification that covers various fields. And we’ll give you extra lessons and tutorial sessions should you need them.


A degree with a fit for various personality types

There are various career possibilities depending on your personality type.

If you consider yourself an introvert:

  • Strategist
  • Business and Marketing Planner
  • Organisational Controller
  • Digital Marketer
  • Content Writer
  • Social Media Marketer
  • Product Developer


If you’re excited by maths work:

  • Marketing researcher
  • Pricing strategist
  • Investment analyst
  • Financial analyst


If you see yourself as a dealmaker or negotiator:

  • Sales Consultant
  • Business Development Manager
  • Entrepreneur
  • International Marketing Manager
  • Customer Service Consultant


If you’re extroverted:

  • Sale Manager
  • Entrepreneur
  • CEO
  • Team Leader
  • Manager
  • Public Relations
  • Advertising Specialist
  • Brand Manager


Apply now as registrations open on 1 February 2023

Email the following information to: [email protected]

  • Name and surname;
  • SA ID Number or International Passport Number; and
  • a copy of your latest school results

You can also click the register now button.


GIFS in partnership with KBS